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Create a Keyword in MobileConnect
Create a keyword between two and 25 characters long in Marketing CloudMobileConnect.
YES isn’t available as a keyword in MobileConnect. YES is a reserved word required for the double opt-in process in the United States. Other reserved keywords are NO, Y, N, Maybe, Confirm.
Keywords aren’t case-sensitive and must follow these criteria:
- Minimum of two characters
- Maximum of 25 characters
- Only characters from the GSM 3.38 character set
- In the app switcher, hover over your name and Click Setup.
- Search for MobileConnect.
- Click Administration.
- Click a short or long code.
-
Enter a keyword in Create Keyword.
Note MobileConnect displays the availability of the keyword. An unavailable keyword can become available later.
- Click Create.

