Keywords and Codes

Use codes and keywords to conduct SMS and MMS sends in MobileConnect.

Note Keywords created at a business unit level, whether parent or child, remain available only to that business unit.

Use a short code to send and receive SMS messages within the United States; use a short or long code in other countries. Short codes are specific to a country, but you can use long codes to reach multiple countries, depending on the region.

Use a keyword as the indicator to conduct SMS and MMS message exchanges between your account and mobile devices. MobileConnect recognizes the content occurring before the first space of an inbound SMS or MMS messages as the keyword. For example, MobileConnect recognizes ADD as the keyword in the incoming SMS message: Add me to the list.

Non-GSM keywords can be used in MobileConnect messages. For example, 중지 is Korean for STOP and is a common keyword for marketers using the Korean language. Support for non-GSM keywords depends individual carriers and varies from country to country. MobileConnect cannot guarantee that all carriers in a market support all types of non-GSM keywords.

Note This feature is not available for U.S. short codes.

• View or Delete Keywords in MobileConnect
  View or delete a keyword in Marketing Cloud Engagement.
• Create a Keyword in MobileConnect
  Create a keyword between two and 25 characters long in Marketing CloudMobileConnect.
• Change Enabled Countries in MobileConnect
  Change the countries in which the short or long code is enabled in Marketing Cloud MobileConnect.
• Create Custom Code Error Messages in MobileConnect
  Create a custom error message in place of the standard messages in MobileConnect.