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From Names in MobileConnect
Set a personalized word instead of a code to send from Marketing Cloud Engagement.
You can use a personalized word, called a From Name, in place of a long code. For example, if you use BRAND1 in place of your long code, recipients see BRAND1 instead of the long code that the message was sent from. From Names are limited to 11 or fewer characters, and you can only use one From Name value.
Only use From Names for one-way outbound communication, such as alerts, updates, and notifications. Recipients can’t respond directly to messages sent via From Name. To receive a response, set up a separate short code and include that number in the message. To respond, the recipient manually sends a response to the short code that was included in the message.
After you configure the From Name, all outbound messages sent from your account use this value. Outbound messages include both triggered sends and keyword responses. You can also set From Names at the level of a long code or a message. Code- or message-level From Names override account-level From Names. You can also set different From Names for the business units within an Enterprise 2.0 account.
To enable From Names for your account, contact your account executive. Character restrictions for From Names vary by location.
From Names aren’t available in these countries and locations:
- Argentina
- Armenia
- Azerbaijan
- Belgium
- Benin
- Brazil
- Brunei
- Cameroon
- Canada
- Chad
- Chile
- China
- Colombia
- Costa Rica
- Dominican Republic
- Ecuador
- French Guiana
- Ghana
- Hungary
- Iraq
- Japan
- Kazakhstan
- Kiribati
- Libya
- Macedonia
- Madagascar
- Malaysia
- Mali
- Martinique
- Moldova
- Monaco
- New Zealand
- Paraguay
- Peru
- Réunion
- South Africa
- South Korea
- South Sudan
- Syria
- Taiwan
- Tanzania
- Trinidad & Tobago
- Tunisia
- United States
- Uruguay
- Venezuela
- Zambia
- Set the MobileConnect Account-Level From Name
Set the account-level from name in Marketing Cloud Engagement.
