MobilePush

In Marketing Cloud Engagement, MobilePush lets you create and send notifications that encourage use of your app.

To target your notifications to the best audience, use data about your users from multiple channels. Easily integrate your push notification campaigns with any email, SMS, or social media campaign. Use MobilePush to do the following:

• Manage segmented audiences of mobile contacts.
• Send targeted and personalized push notifications.
• Send inbox messages.
• Use geofence and beacon messaging for location-based campaigns.
• View customer engagement with analytics.
• Automate your campaigns with Automation Studio.
• Integrate push notifications into customer journeys using Journey Builder.

• Get Started in MobilePush in Marketing Cloud Engagement
  MobilePush is included in Corporate and Enterprise editions. These prerequisites are required before push notifications can be sent to devices from Marketing Cloud Engagement.
• MobilePush App Administration
  Salesforce admins can manage MobilePush in Setup. Here, access the send blockout period, stored headers and footers, subscription information, custom sound optional settings, OpenDirect, custom keys, interactive notifications, and other account-level settings.
• Audiences
  Use the contact information made available by Contacts in MobilePush to segment and target audiences for your push notifications.
• Push Notifications
  In Marketing Cloud Engagement, you can create a message using one of the templates in MobilePush or the Push Notification template in Content Builder or Journey Builder.
• In-App Messages
  In-app messages allow you to interact with your mobile app users while they use your mobile app, which is when they’re most engaged. Trigger a message to show in your mobile app when a user opens the app on their device. While you can send this message to all of a contact’s devices, it only shows on the first device that opens the app. In-app messages can’t be created in MobilePush.
• App Inbox Messaging
  Send a message that downloads to your app's inbox on recipients' mobile devices until you set it to expire. First, create the CloudPage and ask your mobile app developer to turn on the app inbox via MobilePush SDK. Then, create an Inbox 1.0 or Inbox 2.0 message.
• Geofence Messaging
  Contacts can receive a message when their mobile device enters or exits the geofence. A geofence location is a circular boundary that surrounds a geographical point. Contacts can receive a message when their mobile device enters or exits the geofence. In MobilePush, specify the geofence location by address or by dragging a pin onto the map. Also specify the size of the geofence, which is the radius of the circular boundary.
• Beacon Messaging
  Beacons are physical devices that you position in the locations where you want your customers to receive messages. Beacons use a Bluetooth Low Energy (BLE) signal to broadcast a universally unique identifier (UUID) to a compatible app. Use beacons to send messages based on an individual’s location. When a device enters the range of the beacon, the device uses the broadcast UUID to trigger and display a message. Beacons provide a precise location around which to plan and execute your marketing activities. Because you know the exact location of the beacon, you can tailor your messages to better target your mobile app users.
• Manage Messages in MobilePush
  You can review a list of users who were sent messages, the number of messages that were sent, and the percentage of messages opened. See how opens are defined. View message activity and analytics, such as the average amount of time users spent in your app and the growth of opted-in devices for the last 30 days and run reports.
• Reports
  There are three MobilePush reports available through Reports in Marketing Cloud Engagement.
• MobilePush and Automation Studio
  To use MobilePush with Automation Studio, confirm that both applications are enabled for your account. To confirm, log in to Marketing Cloud Engagement and look for MobilePush under Mobile Studio and Automation Studio under Journey Builder. If you don’t see these applications, contact your account executive.
• MobilePush and Journey Builder
  To use MobilePush with Journey Builder, complete these prerequisites and review the personalization considerations.
• Use Cases for MobilePush
  These use cases describe MobilePush functionality and the reach of your messages. For example, use lists and tags to segment your audience and send to contacts with the same attribute values.
• MobilePush FAQs
  Frequently asked questions about MobilePush. Question types include Implementation, Product, and Troubleshooting.