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MobilePush OpenDirect
In Marketing Cloud Engagement, you can create a push notification in MobilePush, Content Builder, or Journey Builder. Specify a URL to open a customized web page, or work with your app developer to launch a page of your mobile app when a contact taps a message. For example, take contacts directly to a product page after they interact with a related alert.
You can personalize the page that launches when a contact opens a message. When you create a message, use AMPscript in the OpenDirect field to look up the unique URL for a web or application page.
Note MobilePush apps do not open URLs, including an Inbox message’s CloudPage, by default.
Ask your app developer to implement this feature in the SDK.
- In the app switcher, hover over your name and click Setup.
- Search for MobilePush.
- Select the app you want to edit.
- Select Settings in the dropdown.
- Under Optional Settings, enable or disable OpenDirect.
- Click Save.
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