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Marketing Cloud Engagement Data Protection and Privacy Tools
Learn more about the Marketing Cloud Engagement tools that can help you comply with data protection and privacy requirements.
Consent Management
These tools help you record consent for all marketing activities. Review the data collected by these Marketing Cloud Engagement apps so that you can update your consent and privacy policy documents.
| App | Action |
|---|---|
| Email Studio | Configure the DoNotTrack attribute for your account then set the attribute in Email Studio. This action prevents Marketing Cloud Engagement from recording or storing behavioral data based on subscriber activities. Honor all unsubscribe requests immediately. Don’t reinstate contact subscriptions unless you explicitly receive consent to receive new messaging. |
| MobilePush | Implement the latest version of the SDK for iOS and Android. Add Do Not Track functionality to your app, then prompt users to download the latest version of the app. App users set their preferences in your app, and Marketing Cloud Engagement records their preferences on the contact record. |
| Personalization Builder | Prevent tracking and profiling in the app or the Personalization Builder Content REST API routes. This process prevents Marketing Cloud Engagement from recording or storing behavioral data based on contact activities. |
| Social Studio | Data subjects must use the privacy settings provided by the applicable social networks to manage the social media data that is shared with Salesforce through our integrations with those networks. Social Studio doesn’t provide any cookies or other tracking technology. You’re responsible for obtaining any consent required in connection with your use of cookies or other tracking technology through your social media accounts. |
You can also capture customer consent using the Salesforce Consent Data Model. Then, connect that consent data to Marketing Cloud Engagement so that communications respect users’ consent preferences. To learn more, read the Respect Consent Preferences in Marketing Cloud Engagement with the Consent Data Model solution kit.
Data Deletion
These tools help you remove contact and other personal information from Marketing Cloud Engagement when a contact or data subject requests that action.
| App | Action |
|---|---|
| Contact Builder | To remove contact information from Marketing Cloud Engagement, use Contact Delete in Contact Builder or the Contact Delete REST resources. This process removes contact information from Marketing Cloud Engagement. For more information, review Data Deletion for Marketing Cloud Engagement. |
| Personalization Builder | Use the app or the Personalization Builder Privacy REST API resources to delete a contact’s customer profile information. |
| Social Studio | For Twitter, Facebook and YouTube, the data subject must manage data deletion of public data through the applicable social network. Social Studio receives changes made in that social network. You can delete stored in the Social Studio platform, such as direct messages. Deleting data in Social Studio doesn’t delete it from the social network itself. For data deletions related to other social networks, contact your Marketing Cloud Engagement account executive. |
Data Portability
These tools help you provide a copy of contact information to a contact who requests that action.
| App or Tool | Action |
|---|---|
| Automation Studio | To obtain contact record and data, use data extracts based on the contact’s key or ID value. This process creates a file of contact data for the contact to review. |
| Personalization Builder | Contact your Salesforce account executive. |
| Social Studio | You can export managed account data from Social Studio on the Analyze tab or through cross-workplace reports. These exports are subject to restrictions. Contact your account executive if you receive a data portability request that you can’t address using one of those tools. Additionally, data subjects can generally export their social media data directly from the applicable social networks. |
Restriction of Processing
These tools help you prevent processing of contact data for legal reasons.
| App or Tool | Action |
|---|---|
| Marketing Cloud Engagement REST API | Use the Contact Restriction REST API resources to restrict processing on a contact record. This process freezes a copy of the contact data and prevents further Marketing Cloud Engagement activity or modifications. For more information about removing contact restrictions, contact your Salesforce account executive. |
| Personalization Builder | Use the app or Personalization Builder Privacy REST API resources to restrict the processing of a contact’s customer profile. This process prevents further activity, stops the flow of information to Einstein Engagement Scoring, and retains all data. |
