Email Settings in Marketing Cloud Engagement

Review and configure settings for marketing email features.

• Optional Email Features
  Learn more about the optional email-related features that you can enable in Marketing Cloud Engagement.
• Working with the Email Sender Authentication Package
  To brand your links and image URLs with your authenticated sending domain, use the Sender Authentication Package (SAP) for Marketing Cloud Engagement. The consistent branding that SAP offers can help any marketer improve sender reputation and subscriber trust, while ensuring domain-level compliance with bulk-sender guidelines. Customers who send more than 250,000 email messages per month must use SAP.
• Domain Verification for Marketing Cloud Engagement Email
  To send an email from Marketing Cloud Engagement, you must use a Verified Domain as the Sending Domain in a From Address. Verification ensures that only authorized domains can be used within your account to send emails using your company’s domain, preventing domain spoofing and unauthorized use.
• Reply Mail Management for Email Studio
  Reply Mail Management (RMM) manages replies to the email jobs you send. RMM processes the reply automatically, if appropriate, and forwards the message if the message requires personal review.=
• Enterprise Reply Mail Management
  To automate management of incoming messages received by your reply-to email address, turn on Reply Mail Management in Marketing Cloud Engagement. These message types include out-of-office replies, auto-replies, auto-forwards, unsubscribes, and individual customer responses.
• Send Classifications for Email Studio
  Send classifications define parameters for an email job in a central location. The account can reuse those parameters for multiple email send definitions. For example, you can create a send classification that’s used every time a message is sent to make sure that it always uses the appropriate parameters. Select a send classification, together with content information and audience information, when you define a message send by creating a message interaction.
• URL Expiration
  The URL Expiration feature allows administrators to configure when to expire tracked links and where to redirect them. An admin sets a threshold for expiration, and as long as the click occurs before that time, the link resolves to its original location. After that point, the link opens the redirect URL.