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Event Notification Service
Use the Event Notification Service (ENS) to receive notifications for your own system when certain events occur in Marketing Cloud Engagement. You can be notified when customers request password resets, get order confirmations, log in using multi-factor authentication (MFA), and other events. You can also subscribe to email engagement events, such as opens, clicks, and unsubscribes. And you can subscribe to automation alerts, such as when an automation starts, finishes, or errors.
For example, Northern Trail Outfitters, or NTO, requests that Marketing Cloud Engagement sends an online order confirmation email to a customer. The customer’s email address isn’t valid, so the ENS notifies NTO almost immediately that the order confirmation bounced. Using that feedback, NTO’s system sends the customer the order confirmation via SMS instead. When the user provides a valid email address, NTO can track clicks and opens from further email communications.
Add the appropriate addresses to your event listener allowlist for Event Notification Services. To view ENS in Marketing Cloud Engagement, turn on these user permissions under Event Notifications.
- Callbacks
- View
- Subscriptions
- View
To view and edit ENS in Marketing Cloud Engagement, turn on these user permissions under Event Notifications.
- Callbacks
- Create
- View
- Update
- Delete
- Subscriptions
- Create
- View
- Update
- Delete
Alert Manager Notification for ENS
The Alert Manager notifies you if your callback URL isn’t accepting attempts to deliver a batch notification event. Alerts are bundled together so that you receive only one notification email every 5 hours.
- Get Started with Event Notification Service
Configure your system to work with the Event Notification Service (ENS) in Marketing Cloud Engagement. The configuration process registers the callbacks and creates the subscriptions used to interact with your external system. - Register a New Callback for Event Notifications
Follow these steps to register a new callback for event notifications in Marketing Cloud Engagement. - Create a Subscription for Event Notifications
Follow these steps to create a subscription for event notifications in Marketing Cloud Engagement. - Delete a Callback for Event Notifications
Follow these steps to delete a subscription to event notifications in Marketing Cloud Engagement. - Delete a Subscription for Event Notifications
Follow these steps to delete a subscription to event notifications in Marketing Cloud Engagement.
