Manage Marketing Items Across Business Units

Use packaged solutions to deploy best practices and company or industry-specific solutions across your Marketing Cloud Engagement business units. You can create packages containing fully configured journeys, automations, content assets, data extensions, attribute groups, and more. Then keep those items current and version-controlled by updating your packaged solutions across all instances.

1. Define your package.
   1. Choose the items that you want to add, such as specific journeys or automations. Dependencies are automatically included.
   2. Define any custom fields in the selected items.
2. Download the packaged solution.
   • If you plan to deploy using the Engagement package manager, download as a ZIP.
   • To host the file in a secure location and link to it from another package, download the JSON.
3. Deploy the packaged solution.
   1. If you have a ZIP file, upload it to Package Manager. Or, if you’re deploying from an installed package, select Choose Solution Package and find your package in the list.
   2. You can create a subfolder for the package or use prefixes or suffixes to customize the file names of the items in the package.
   3. If the package contains custom fields, enter the required data.
   4. Choose an action for each item being deployed.
4. After your package is deployed, keep it updated.
   1. Open the original package definition.
   2. Recreate the package.
   3. Redeploy the package using the same name.
   4. When you choose an action for the items being deployed, you can update existing items with the new version.

• Package Items for Use in Marketing Cloud Engagement
  Create a packaged solution to contain fully configured journeys, automations, content assets, data extensions, attribute groups, and more.
• Customize Branding in Packaged Items
  Include custom fields within the items in your packaged solution to enable the user who deploys the package to customize branding. For example, if an asset contains a logo that varies across environments, you can create a custom field where the correct logo is inserted during deployment.
• Deploy Packaged Items
  Marketing Cloud Engagement business units and enterprise accounts support package installations from AppExchange and ZIP.
• Update Packaged Items
  To keep your Marketing Cloud Engagement packages working as expected, update them regularly.