MobileConnect Account Administration

Admins can access the send blockout, from name, headers and footers, subscription information, keywords, short and long codes, and other account-level settings in the Setup app by searching for MobileConnect.

Note As a Marketing Cloud Engagement customer, you agree to comply with applicable laws in using the Engagement services, and to allow recipients of your commercial messages to unsubscribe from future communications. If you change the Sender ID to something other than a phone number (for example, by replacing a phone number in the From Name field with the name of your company), the recipient of your message can’t reply to the message with an opt-out term like STOP or HELP, so you may must provide opt-out capability through a different method (such as by providing instructions for unsubscribing in the text of the message).

If you need account-specific help or to have a feature enabled, contact your account executive.

• From Names in MobileConnect
  Set a personalized word instead of a code to send from Marketing Cloud Engagement.
• Stored Headers and Footers
  Use headers and footers to ensure consistency across SMS messages sent from MobileConnect in Marketing Cloud Engagement.
• Send Blockouts
  Set a period during which your MobileConnect account doesn’t send outgoing messages, such as when subscribers might be asleep. This feature prevents you from scheduling sends or beginning an immediate send during a specified send blockout period.
• Keywords and Codes
  Use codes and keywords to conduct SMS and MMS sends in MobileConnect.
• HELP Keywords
  HELP keywords allow people sending messages to or receiving messages from the account to request assistance in MobileConnect. For an example response to a HELP keyword, text HELP to 88769.
• STOP Keywords in MobileConnect
  Every Marketing Cloud Engagement account must have a STOP keyword so that people sending SMS messages to or receiving messages from the account can unsubscribe.
• Bounced Messages and Held Numbers
  MobileConnect logs a message send as a bounce when it receives a report from the aggregator that the message send failed.
• Enable the Marketing Cloud Engagement Shortener
  You can shorten links and track the total and unique clicks using Marketing Cloud Engagement shortener.
• MobileConnect Conversation Windows
  Use conversation windows to respond to inbound messages that don’t have keywords assigned to them. Use the double opt-in template to opt users in to an SMS campaign. Conversation windows are enforced at the keyword level.
• DLT Template Settings for SMS Messages in India
  In MobileConnect, use Digital Ledger Technology (DLT) templates to ensure that you comply with the Telecoms Regulatory Authority of India (TRAI) regulations. DLT templates reduce spam messages and streamline the campaign process. You can use DLT template only for sending messages in India.