Configure a Retail Abandoned Cart Journey

Send a series of emails to encourage customers to purchase the items in their cart with this Package Manager solution.

1. Rename the Retail Abandoned Cart journey.
   1. Open Journey Builder and select Folders.
   2. Select the folder that you deployed to, and then select Retail Abandoned Cart.
   3. Rename the journey to reflect your brand.
2. To add an API event, select the API entry event on the canvas.
3. Choose a method to power the event.
   1. To populate a data extension with contacts who have unpurchased cart items, delete the API entry event and drag the Data Extension entry event to your canvas.
   2. Alternatively, you can use a Cart Abandonment Trigger, Marketing Cloud Connect, or Journey Builder API.
4. To schedule when your entry event runs, click Schedule.
5. To configure changes to the split or winner evaluation, select Test Split.
6. To customize and test all the emails in the journey, use the instructions in the email templates.
7. Ensure that your purchase data populates the Purchase Date field in the contact record for the Purchase Made? decision split.
8. Set a goal for your journey, and then activate it.