Configure a Retail Re-Engagement Journey

Drive engagement with customers who haven't interacted with your brand in a while with this Package Manager solution.

1. To support personalization, customize the data extension with your customer data.
   1. In Contact Builder, select Data Extensions.
   2. Expand the Data Extensions folder, and select the Industry Solutions folder.
   3. Select the Re-Engage After 30 Days No Purchase data extension, and add your customer’s data to the relevant fields.
2. Rename the Retail Post Purchase journey.
   1. Open Journey Builder and select Folders.
   2. Select the folder that you deployed to, and then select Retail Re-Engagement.
   3. Rename the journey to reflect your brand.
3. To schedule when your entry event runs, click Schedule.
4. To configure changes to the split or winner evaluation, select Test Split.
5. To customize and test all the emails in the journey, use the instructions in the email templates.
6. Ensure that your purchase data populates the PurchaseDate field in the contact record for the Purchased? decision split.
7. Set a goal for your journey, and then activate it.