Tags

In Setup for Marketing Cloud Engagement, create and manage tags for use with Content Builder, Journey Builder, and Campaigns. Each tag includes a name and description for identification purposes. You can add tags from Setup and the Content Builder editor.

Access Tags from the Engagement toolbar by hovering over your username and selecting Setup, then searching for Tags.

Nested tags allow you to add two child tags to a parent tag. Nested tags are only available in Content Builder.