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Customer Profile Data Extension in Einstein Recommendations
Einstein Recommendations customer profile data extensions store the top five attributes for customer affinity based on behavioral data. The profile updates at the end of every customer session. You can delete a customer profile at any time.
Note Einstein Recommendations is also known as Predictive Intelligence.
| Field Attribute | Definition |
|---|---|
| user_id | System-assigned ID for a user |
| User email address; to apply the Personalization Builder Integrations, you must use the user's email address. For privacy reasons, we recommend using a non-PII identifier or hashing the email. | |
| city | Customer's city based on IP address |
| region | Customer's region, province, or state based on IP address |
| country | Customer's country based on IP address |
| attribute1:attribute5 | Include the attribute type that the affinity is categorized under, as defined in the catalog such as category, color, or size. These attributes are ordered according to the relative affinity weight of each attribute within a customer’s profile. |
| value1:value5 | Include a specific instance of the attribute type ordered from highest to lowest according to the relative affinity weight in a subscriber’s profile. |
Note Field attributes in this extension vary according to requirements specific to your
catalog and algorithms applied.
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