Einstein Content Selection Performance Analytics

Discover which aspects of your content images resonate with your audience. View performance over time by asset class, by asset attributes including Einstein’s tag and tone attributes, or by job. You can also get details about assets that Einstein doesn’t select.

To access Einstein Content Selection’s performance analytics data, go to Einstein, and click Einstein Content Selection. If you use the Einstein Content Selection content block in your messages, selection analytics appear when you click Performance Analytics.

Use Einstein Content Selection’s analytics to understand which assets are the most and least successful and to review details about selected assets, including which aspects attract clicks. You can look at how assets in an asset class perform across more than one email send, or how a content block in a particular email is doing. To understand which assets and asset values associated with an asset attribute perform well, sort by asset attribute.

You can select an asset class to view performance for all its assets. To see performance by job ID, search for a particular job by its ID, then select the block in the job that you’re interested in.

Pick an asset attribute to see performance for assets with the selected attribute. To find out which aspects of your content assets are getting clicks, select the Tags asset attribute. You can search for and filter by specific tags.

Tip Einstein uses predictive AI to analyze and tag the image files according to what’s in the image. You can correlate the tag values for aspects or features of the image that are identified by Einstein’s tags with selections and clicks. This correlation shows you which aspects of your content are meaningful to your audience.

When the page appears, top-performing assets are sorted by click-to-open ratio (CTOR) by default. If an email open event isn’t recorded for a subscriber, then email send jobs sent to the subscriber are listed, but no assets appear.

Note Some email client providers’ security updates can result in an email open without user engagement.

Use daily reports to get subscriber-level details on selections and click-throughs.

Tip If you have additional feature requests related to analytics or automated access to Einstein Content Selection data, share your use case and request by submitting feedback on the Idea Exchange.

• View Subscriber Content Selections
  View a history of subscriber sends and why a subscriber received certain image selections.