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Einstein Recommendation Scenarios
These scenarios help you produce Einstein Recommendations for email or the web in Marketing Cloud Engagement.
Reference Item Scenarios
These scenarios require one or more specific reference items. These items typically include a value passed in a SKU or CATEGORY parameter via a recommendation call or email HTML content.
| Scenario | Description | Catalog Field Requirement | Collect Field Requirement |
|---|---|---|---|
| Bought Bought | Subscribers or visitors who bought the item passed in the parameter also bought these items. | SKU ProductCode |
trackConversion |
| Bought Bought Merge | Subscribers or visitors who bought any of the items passed in the parameter for this cart also bought these items. | SKU ProductCode |
trackCart trackConversion |
| Click Bought | Subscribers or visitors who clicked the item passed in the parameter also bought these items. | SKU ProductCode |
trackPageView trackConversion |
| Category Bought | Subscribers or visitors who viewed an item in the category attribute passed in the category= parameter also bought these items. | SKU ProductCode |
trackPageView trackConversion |
| Category View | Subscribers and visitors who viewed an item in the category attribute passed in the category= parameter also viewed these items. | SKU ProductCode ContentID |
trackPageView |
| Search Bought | Subscribers or visitors who used the search term passed in a search= parameter bought these items. | SKU ProductCode |
trackPageView trackConversion |
| Search View | Subscribers or visitors who used the search term passed in a search= parameter viewed these items. | SKU ProductCode ContentID |
trackPageView |
| Tag | The most popular item based on purchases, clicks, or views with the attribute passed in the category= parameter. When no attribute is passed, but the item parameter is included, the system chooses a reference item tag value at random. | SKU ProductCode ContentID Attribute |
trackPageView |
| Tag Intersection | Most popular items with an intersection of attributes that match the attributes of the parameter value for the item viewed by the subscriber or visitor. | SKU ProductCode ContentID Attribute |
trackPageView |
| Tag Recent | Newly available items with the attribute passed in the category= parameter. When no attribute is passed, but the item parameter is included, the system chooses a reference item tag value at random. | SKU ProductCode ContentID Attribute Release Date |
trackPageView |
| Tag Enjoyed | Most viewed and purchased items with the attribute passed in the category= parameter. When no attribute is passed, the system chooses a reference item tag value at random. Use at least one Collect field. | SKU ProductCode ContentID Attribute |
trackPageView trackCart trackConversion |
| Tag Top Rated | Top rated item with the attribute passed in the category= parameter. When no attribute is passed, the system chooses a reference item tag value at random. | ContentID Attribute Rating |
trackPageView |
| View Bought | Subscribers or visitors who viewed the item passed in the parameter also bought these items. | SKU ProductCode |
trackPageView trackConversion |
| View View | Subscribers or visitors who viewed the item passed in the parameter also viewed these items. | SKU ProductCode ContentID |
trackPageView |
| View View Merge | Subscribers or visitors who viewed any of the items passed in the parameter for this cart also viewed these items. | SKU ProductCode |
trackPageView trackCart |
User Data Scenarios
These scenarios are based on a user’s Predictive Intelligence profile and personal site behavior.
| Scenario | Description | Catalog Field Requirement | Collect Field Requirement |
|---|---|---|---|
| Bought Bought Last Cart | Subscribers or visitors who bought the last item added to the cart also bought these items. | SKU ProductCode |
trackCart trackConversion |
| Bought Bought Last Purchase | Subscribers or visitors who bought the item last purchased also bought these items. | SKU ProductCode |
trackConversion |
| Favorite Tag | Most popular items with attributes that match the subscriber’s or visitor’s interest based on their affinity profile. These recommendations are based on the user’s top affinity. Returns the most popular items that match the single top tag on their weighted affinity graph. | SKU ProductCode ContentID Attributes |
trackPageView |
| Last Views Merge | Subscribers or visitors who viewed any of the last 7 items viewed by this subscriber or visitor also viewed these items. | SKU ProductCode ContentID |
trackPageView |
| Recently Viewed | Any of the last 7 items viewed by the subscriber or visitor. | SKU ProductCode ContentID |
trackPageView |
| User Affinities | Recommendations based on the user’s complete affinity profile. Returns items that match the top five affinities listed in their contact profile, based on purchases, clicks, and views over time. Preference is given to items that are tagged with multiple attributes on the top five affinity list. | SKU ProductCode ContentID Attributes |
trackPageView |
| View Bought Last Cart | Subscribers or visitors who viewed this item in a cart also bought these items. | SKU ProductCode |
trackPageView trackCart trackConversion |
| View Bought Last Purchase | Subscribers or visitors who viewed the item last purchased by this subscriber or visitor also bought these items. | SKU ProductCode |
trackPageView trackConversion |
| View View Last Cart | Subscribers or visitors who viewed this item in the cart also viewed these items. | SKU ProductCode |
trackPageView trackCart |
| View View Last Purchase | Subscribers or visitors who viewed the item last purchased by the subscriber or visitor also viewed these items. | SKU ProductCode |
trackPageView trackConversion |
Site Data Scenarios
These scenarios are based on the collected aggregated site behavior. No information is personalized at the user level.
| Scenario | Description | Catalog Field Requirement | Collect Field Requirement |
|---|---|---|---|
| New Releases | This information includes 100 items across the site where the ReleaseDate parameter is in the past 14 days. The values are sorted by newest date. | SKU ProductCode ContentID ReleaseDate |
trackPageView |
| Top Enjoyed | Most popular products across the site based on a combination of viewed and purchased items. | SKU ProductCode ContentID Attribute |
trackPageView trackCart trackConversion |
| Top Grossing | Highest grossing items in terms of total revenue generated. | SKU ProductCode |
trackConversion |
| Top Sellers | Top selling products across the site based on units sold. | SKU ProductCode |
trackConversion |
| Top Views | Up to 100 of the most viewed items across the site. | SKU ProductCode ContentID |
trackPageView |
