Use Local Weather Conditions to Target Assets

You can target assets based on the weather forecast and conditions for a subscriber’s location. For example, you can promote sunscreen when the Ultraviolet (UV) index is high or promote raincoats when there’s a 75% chance of rain in the next five days.

To use targeted weather, the profile attributes must include location information, such as the city, postal code, state, country, or latitude and longitude. Learn more about supported location information in Manage Profile Attributes.

Add weather condition attributes to the asset in one of four ways.

• Use temperature ranges to differentiate hot versus cold days using the forecasted daytime high.
• Use precipitation ranges to define the chance of any type of precipitation. Or define a precipitation range for a specific type of precipitation, including rain, snow, ice, and thunderstorms.
• Use indices to determine appropriate activities given the forecast. For example, UV Index is High, or Golf Weather is Good, or Asthma is At Risk.
• Set alarms to trigger when a weather condition meets or exceeds a threshold.

The weather service uses the subscriber location information provided in the customer profile data extension to look up forecasted weather conditions and uses metadata on the image asset for targeting purposes. See Sync Your Customer Profile Data Extension for more information.

These indices are supported only in the U.S. and Europe.

• Air quality
• Grass pollen
• Ragweed pollen
• Mold
• Tree pollen

For each asset class, use configuration options to manage the forecast period and how to target subscribers when weather conditions can’t be retrieved for the subscriber. See Manage Asset Classes for more information.

• Disable or Pause the Einstein Content Selection Weather Feature
  Disabling the weather feature permanently removes all weather-related metadata. If you don’t want to lose your weather-related metadata, you can pause the feature.
• Get Started with Weather to Target Assets
  Before you can use local weather forecasts and conditions to target assets, complete these setup items.