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Integration with Audience Builder
Learn how the data from Einstein Recommendations integrates with Audience Builder. You can use this data to filter and segment subscribers.
The Einstein Recommendations integration with Audience Builder provides a set of standard ecommerce dimensions based on these data points:
- Products Purchased
- Products Browsed
- Search Term
- Visits and User Affinity
Each dimension provides filter categories used to segment an audience that you can export into Email Studio for targeted campaigns. These filter categories are included.
| Products Purchased | Products Browsed | Search Term | Visits and User Affinity |
|---|---|---|---|
| Product Name (LTD) | Browse Event Count (LTD) | Search Browse Event Count | Days Since Last Visit |
| Product Name (30, 60, 90 days) | Name | Term | Average Days between Visits |
| Purchased Date | SKU | Date | Average Time on Site |
| Purchased Days (date range) | Date | Days | Behavioral User Affinity |
| Product SKU | Days | ||
| Product SKU (30, 60, 90 days) | Attribute | ||
| Attribute | |||
| Days Since Last Purchase | |||
| Average Order Value | |||
| Average Days Between Purchases |
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