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          Localized Recommendations

          Localized Recommendations

          Configure Einstein Recommendations to deliver localized recommendations in multiple languages and currency values from a single business unit.

          Localized fields are only accessible through parameters added to recommendation calls.

          Localized Catalog Requirements

          Add customized fields to your catalog data extension to deliver localized recommendations through Einstein Recommendations.

          Include a corresponding localized field for each language to support for all display fields in your catalog. Add the five-character locale value to each localized field. Visit https://www.loc.gov/standards/iso639-2/php/code_list.php for examples.

          To display localized pricing, include these fields in your product catalog.

          • RegularPrice: This field only accepts a number value formatted for US dollars. Use this field to set rules in Rule Manager.
          • RegularPriceDisplay: Add this attribute field and configure it to accept string values.
          • SalePrice: This field only accepts a number value formatted for US dollars. Use this field to set rules in Rule Manager.
          • SalePriceDisplay: Add this attribute field and configure it to accept string values.
          Example
          Example
          SkuID|ProductCode|ProductName|locale_fr-FR_ProductName|locale_en-US_ProductName|Keywords|ProductLink|locale_fr-FR_ProductLink|locale_en-US_ProductLink|ImageLink|RegularPrice|SalePrice|OnlineAvailability|RegularPriceDisplay|locale_fr-FR_RegularPriceDisplay|locale_en-US_RegularPriceDisplay|SalePriceDisplay|locale_fr-FR_SalePriceDisplay|locale_en-US_SalePriceDisplay

          Localized Email Recommendation Displays

          To create recommendation displays with localized pricing, use the RegularPriceDisplay and SalePriceDisplay attributes to ensure that the system displays correctly formatted pricing information.

          Localized Email Recommendation Calls

          To return localized recommendations, append the locale parameter to the email link. Match the locale parameter to the five-character values used in the catalog field names.

          Tip
          Tip Use all lowercase for locale= values in email recommendations.
          Example
          Example
          <a href=https://MID.recs.igodigital.com/rr/v2/hash/1/l/EMAIL?locale=fr-fr”>
             <img src=https://MID.recs.igodigital.com/rr/v2/hash/i/1/EMAIL?locale=fr-fr” />
          </a>
          

          Localized Web Recommendation Calls

          The system returns the localized display field when a web recommendation call is made when you append the locale parameter. Match the locale parameter to the five-character value used in your catalog field names.

          Example
          Example To display a page localized for a french speaker in France, add locale=fr-FR.
          Example
          Example https://MID.recs.igodigital.com/a/v2/MID/PAGE/recommend.json?locale=fr-FR
           
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