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Einstein and Analytics in Marketing Cloud Engagement
Manage Asset Classes

Manage Asset Classes

You can add, modify, archive, and restore asset classes.

  1. In Einstein Content Selection Settings, in the Configure Asset Classes section, click Edit.
  2. To create an asset class, click New Asset Class, and name and describe the asset class.
    Tip
    Tip Create an asset class instead of renaming an existing asset class. Move the assets to the new class, then archive the defunct asset class.
  3. If targeting by weather in the asset class and you have Weather enabled for Einstein Content Selection in Setup, follow these steps.
    1. Configure the asset class to be weather-enabled. You can then apply a set of weather-specific asset attributes to the assets in the class.
    2. Choose the behavior to use when a subscriber’s location isn’t available.
      Note
      Note

      If you select Show only assets without weather attribute values and configure a weather-enabled asset class, you need enough assets without weather attributes in case profile information doesn't include the appropriate location information. If you’re using weather only as an additional attribute to refine targeting but it isn’t exclusionary, we recommend selecting Show assets with any weather attribute values.

    3. Choose the forecast period.
      Note
      Note

      When forecasted weather includes multiple days, an occurrence on any of the days triggers a selection. If multiple conditions apply during a forecast period, assets with either matching asset attribute apply. When you want to forecast over multiple days and select assets based on a single condition, create an asset attribute for the matching condition only, select Show only assets without any weather attribute values. Then, provide several assets without any weather attribute values defined.

  4. To edit, archive, or restore an asset class, click the down arrow beside the words Asset Classes next to the asset class.
    1. Select Archived Asset Classes.
    2. Click the arrow icon next to the asset class to restore.
    3. Click Restore.
    Note
    Note When you archive asset classes, all fallback image designations are automatically removed and archived.
 
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