Campaign Statistics

Use Campaign Statistics to measure the impact of your campaigns. The information available on the Campaign Statistics screen helps you analyze where you can make campaign changes to improve results.

• Campaign Statistics Activity Timeline
  Use the activity timeline to view campaign changes, states, and statistics.
• Campaign Statistics Filters
  Use campaign statistics filters to focus on how various subgroups behave in a campaign. You can view statistics based on selected results filters, tailor statistics output to account for outliers, view statistics by attribution and activity, or compare baselines.
• Results Filter Attribution Statistics
  How Personalization calculates attribution statistics can depend on whether individuals are included or excluded from the calculations based on their campaign activity.
• Campaign Statistics Calculations
  Campaign statistics are available for every Personalization campaign. The calculations and information available on the campaign statistics screen helps you determine the success of your campaign.
• Campaign Statistics Reports
  Reports are available on the Campaign Statistics screen. They give additional insight into campaign performance by specific metric.
• Get Statistics for a Campaign
  Monitor and analyze the effectiveness of a campaign. You can apply different filters to view activity and attribution metrics during a particular time period. To collect statistics, the campaign must have recorded campaign impressions.
• Attribution Time Frame Explained in Campaign Statistics
  Personalization attributes your visitors’ purchase goal completions based on their interaction, and their level of interaction, with Personalization campaigns.
• Campaign Statistics Optimizations by KPI
  Every campaign and use case is distinct, with their own nuances. However, when thinking about how to improve and optimize your campaign performance, these general guidelines can help.
• Confidence Explained in Campaign Statistics
  Confidence on the Campaign Statistics screen refers to the term statistical confidence. It’s a measure of how sure you are of your results from an A/B test. It isn’t a measure of how effective a campaign was, but a measure of how certain you can be with the campaign’s displayed impact.