Marketing Cloud Personalization Editions

Summary of Growth and Premium Editions

Note For Growth and Premium:

• You can purchase more Monthly Unique Visitors in blocks of 100,000.
• You can purchase more Named Individual Profiles in blocks of 100,000.

Definitions

Monthly Unique Visitors represents the monthly total number of unique visitors, which consists of:

• Web or App SDK visitors
• Transaction ETL
• User ETL
• Profile Object ETL
• External Email Campaign Event ETL
• Event API (any that are stitched by identity across two or more of these sources would count as 1 monthly unique visitor)

In general, monthly unique visitors is the total number of unique known and unknown visitors who visited a website or any other available channel during the reporting month. Your Marketing Cloud Personalization edition includes a maximum number of monthly unique visitors. Your limit is calculated as the average monthly unique visitor count for the past 12 months of your contract period. Here’s an example of an annual monthly unique visitor calculation:

• Suppose a website or mobile app has two million monthy unique visitors in January, four million in February, and three million in the remaining 10 months of the year.
• The monthly unique visitor count for the website from January to December is three million and is an average for the previous 12 months: (2M + 4M + (10 x 3M)) / 12 = 3 million monthly unique visitors

Named Individual Profile is a known, identified profile created through login events, identification events, or data ingestion. Named profiles are a cumulative metric equivalent to the total number of unique known users captured by Marketing Cloud Personalization across all your channels since the beginning of your contract. Examples of when a Named Individual Profile is created include:

• A previously anonymous user logs in for the first time, converting the anonymous profile to a known profile.
• You upload a database of existing profiles and identifiers.

Compare Features Between Editions in Marketing Cloud Personalization

Feature	Growth	Premium
A/B/N testing with campaign attribution and analytics
AI-driven next best action, promotions, offers, decisions
Batch Import of Data: Load customer information, collected and stored in other systems or solutions, into Marketing Cloud Personalization. Load product data, catalog data, and business information.
Batch Export of Data: Batch export Marketing Cloud Personalization segment membership to an SFTP site.
Campaign management system
Goal tracking
Identity management
In-depth behavioral tracking and affinity for an understanding of true engagement and intent
Marketing Cloud Personalization Data Warehouse: Marketing Cloud Personalization data streamed to a data warehouse and formatted for use by business intelligence (BI) tools. Salesforce maintains the data warehouse for you.	Available only to customers who have already purchased the Marketing Cloud Personalization - Data Warehouse add-on product.
Mobile SDK: Collect attributes, behaviors, and actions of iOS and Android mobile app users and deliver personalized experiences in real time. Create and deploy one-off push notifications triggered by a visitor’s actions or behavior.
Outbound triggers to Journey Builder
Product and content recommendations
Product catalog import
Marketing Cloud Personalization module of the Salesforce Interactions SDK: Collect attributes, behaviors, and actions of web users and deliver personalized experiences in real time. Real-time response in Web.
Real-time segmentation
Rule-based and dynamic targeting
Server-side Channel API: Collect attributes, behaviors, and actions via API and deliver personalized experiences in real time
Surveys
Unified customer profiles for anonymous and named profiles
Visual editor

Compare Capabilities in Marketing Cloud Personalization Editions

Batch Export of Data

Batch Import of Data

Batch import of non-user data (such as Product SKUs) is limited to an initial load and, subsequently, ongoing changes and differences. The following ETL data feeds represent non-user data: Account ETL Data Feed, Catalog Object ETL Data Feed, Category ETL Data Feed, Catalog Localization ETL Data Feed, Product ETL Data Feed, Product Localization ETL Data Feed, and Promotion ETL Data Feed.

Cross-Channel Triggers: For every named profile, regardless of edition, you have four triggers per month.

Real-Time Campaign Responses: Real-time responses in the same channel are limited to 1000 campaign responses per month per monthly unique visitor purchased. For example:

• Call in web and respond in web.
• Call from mobile app and respond in mobile app.
• Call from the call center and respond in the call center.

Note The limits aren’t per person. If you have 100,000 monthly unique visitors, you can have 100,000,000 personalizations per month spread in any pattern across all visitor interactions.

Known Bots and Automated Traffic

Marketing Cloud Personalization detects known bots and automated traffic, such as traffic from a script, both server-side and by using the Marketing Cloud Personalization JavaScript beacon. All traffic from known bots is blocked, ensuring that all engagement data, unique visitor accounts, and named profile accounts aren't affected. When automated traffic is detected, it's initially throttled and flagged. If this traffic continues, Marketing Cloud Personalization rejects it to maintain traffic quality.