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Marketing Cloud Personalization
Create a Filter

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Create a Filter

Create filters for your dataset for use in reporting and campaign statistics. When you apply a filter, only the people who meet the filter category are included in the metrics. Global goals are the primary objectives that you want visitors or users to complete. A visitor or user completes a global goal when they join the corresponding segment. You can use filters in reporting and campaign statistics.

Required Editions

Before creating a new filter, make sure to create the user segment that you want to use for the filter.

Permissions Needed
To create filters: Configure Dataset
  1. From the main navigation, select Settings | Filters and Goals.
  2. Select the entry field under Filters.

    A list of segments appears, organized by segment folder.

  3. Type a partial segment name, or scroll through the list to select the segment that you want to add as a filter.
  4. Save your work.
 
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