Integrate with Other Products

Exchange data between Marketing Cloud Personalization and other systems, including other Salesforce products.

• About Integrating Marketing Cloud Personalization with Other Systems
  Use standard and custom integrations to pull and push data between Marketing Cloud Personalization and other systems.
• Marketing Cloud Web Site Personalization
  Integrate Marketing Cloud Personalization with your organization's web site. During implementation, your development team works with Salesforce to create your organization’s site map and plan your web integration.
• ETL Integration
  Ingest data into Marketing Cloud Personalization using ETL data feeds. ETL integration lets you batch load data using CSV files that are generated externally. Update the catalog, import and export segments, upload historical data, and more. You import CSV files using an SFTP site or uploading them manually.
• Hotel Gear Integration
  The Hotel Gear is a data model you can use to feed data from your hotel booking systems into Marketing Cloud Personalization. You can use the data for segmentation, as well as for campaign and promotion targeting.
• Integrate Marketing Cloud Personalization with Data 360
  Share data between Marketing Cloud Personalization and Salesforce Data 360. Enrich Data 360 customer profiles with user profile data and events from Personalization. Target your Personalization web and mobile campaigns using Data 360 segments.
• Integrate Marketing Cloud Personalization with Salesforce CRM
  Share data between Marketing Cloud Personalization and Salesforce CRM. Send Personalization user and visitor information to Salesforce CRM. Receive CRM data associated with text fields, dropdown menus, numeric values, or segments.
• Integrate Marketing Cloud Personalization with Marketing Cloud Engagement
  Share data with these Salesforce Marketing Cloud Engagement components: Journey Builder, Automation Studio, Email Studio, Intelligence, Account Engagement, Advertising, and Audience Studio.
• Integrate Marketing Cloud Personalization with Sales and Service Cloud
  The Personalization for Sales and Service Cloud managed package connects the experience of a call center to the machine learning recipes in Marketing Cloud Personalization. You can have more meaningful conversations with customers and prospects because you have an understanding of what each person is truly interested in.
• Integrate Marketing Cloud Personalization with Commerce Cloud
  Share data between Marketing Cloud Personalization and Salesforce Commerce Cloud using the Salesforce Interactions SDK.
• Integrate Marketing Cloud Personalization with Experience Cloud
  Personalize, make recommendations, and track user behavior in Salesforce Experience Cloud using standard Marketing Cloud Personalization functionality, such as banner recommendations and global templates.
• Integrate Marketing Cloud Personalization with Tableau
  In Tableau, connect to Marketing Cloud Personalization’s Data Warehouse and explore personalization data.
• Integrate Marketing Cloud Personalization with CRM Analytics
  In Salesforce CRM Analytics, connect to Marketing Cloud Personalization’s Data Warehouse and explore personalization data. Import prediction scores from CRM Analytics into Personalization using ETL data feeds.
• Integrate Marketing Cloud Personalization with Third-Party Solutions
  Marketing Cloud Personalization integrates with third-party applications so you can share business data outside Salesforce and across multiple venues.
• TLS Trust and Marketing Cloud Personalization
  Marketing Cloud Personalization always employs SSL/TLS and rotates its certificates regularly. All Marketing Cloud Personalization certificates chain to Certificate Authorities (CAs) included on the Mozilla Server Authentication (SSL/TLS) Root Certificates list.
• Configure Marketing Cloud Personalization Gears
  The gears framework in Marketing Cloud Personalization allows you to integrate Personalization with other systems, take advantage of reusable templates, and access the rich analytics data stored in Marketing Cloud Personalization. You can enable or disable individual gears. For some gears, you can configure gear settings in the UI.