AI-Powered Personalization

Marketing Cloud Personalization uses advanced machine learning algorithms to capture a deep understanding of your business and your users. Einstein Recipes and Einstein Decisions use those algorithms to present personalized recommendations and offer the most relevant experiences to your users in real time.

• Einstein Recipes
  Einstein Recipes are Personalization's machine learning algorithms. With Einstein Recipes, you can create configurable algorithmic strategies to present each customer with customized product and content recommendations throughout your various channels. You can use Einstein Recipes to support specific scenarios, such as cross-sells, content promotions, and trending products.
• Einstein Decisions
  When a user views a promotion on your website, Marketing Cloud Personalization captures the user's context—including whether they’re a returning visitor, the device they’re using, and other information that provides insight into that user. Einstein Decisions, Personalization’s machine learning approach for next-best-offer decisioning, uses that context to predict the value of showing a specific offer to a particular user.