Mobile Campaigns

With Personalization mobile campaigns, you can build and deploy personalized experiences for your Android and iOS mobile apps using native app code, including Java, Objective-C, and Swift. Before you can create a mobile campaign, you must complete the Personalization Mobile SDK implementation.

• About Mobile Campaigns
  There are three types of mobile campaigns you can create with Marketing Cloud Personalization: In-App Message, Push, and Data campaigns.
• Create a Mobile In-App Message Campaign
  You can use a Mobile In-App Message campaign to build and deploy messages within mobile apps. Mobile In-App Message campaigns are similar to the infobar messages you can add to your website. You build, manage, and deploy Mobile In-App Message campaigns from within Personalization so you get the same real-time data and personalization you rely on with your other campaigns. You don't need an engineer's help or App Store approval to deploy new or changed messages.
• Create a Mobile Data Campaign
  Create Mobile Data campaigns so your iOS and Android apps can process Personalization campaign data. Personalization triggers campaigns and delivers the data to your app.
• Create a Mobile Push Campaign
  Create a Mobile Push campaign to send push notifications to your iOS and Android app users. For Android users, the campaigns support Firebase Cloud Messaging (FCM) and require an app integration with the Personalization Android SDK 1.3 and later. For iOS users, the campaigns support Apple Push Notification service (APNs) and Firebase Cloud Messaging (FCM), and require an app integration with Personalization iOS SDK 1.3 and later.
• Dynamic Message Content
  You can use dynamic message content in your mobile campaigns to display the value of variables like mobile app user name, location, and email dynamically.
• Use Mobile Campaign Rules
  A critical part of a good personalization strategy is giving mobile app users information related to what they’re doing or feeling in the moment. Use campaign, experience, and message rules to deliver your message to the right person at the best time for them.
• Schedule a Mobile Campaign
  You can use the Set Schedule option to define when your Mobile In-App Message or Mobile Data campaign shows to qualified mobile app users. You can configure start and end points. You can also display your campaign only during specific hours for a time period or for all time.