You are here:
January 2021 Features in Interaction Studio
The following functionality was released in January, 2021.
Identity System Event API and Mobile App Support
The Interaction Studio Identity System has been expanded to support the Event API and mobile applications. Using the Interaction Studio Identity System, you can now leverage your configured identity attributes for looking up and merging profile records with the Event API and mobile applications.
SmartTrends
Interaction Studio SmartTrends uses the power of social validation to increase conversions. Leverage the “wisdom of the crowd” to influence visitors on your site in real time and build confidence in products viewed by using view and purchase counters. View the ISTrends documentation for information on API functionality, a sample template, and a retail web campaign example.
Search Bar Support for Identities
Use the global search bar at the top right of Interaction Studio to search against any configured identities in the multiple Unified Profiles and Identity Management.
