Marketing Cloud Personalization Reports and Analytics

After personalizing your site, use Personalization reports to determine what’s working and where to make improvements.

• Report Categories
  Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.
• How to Access Reports
  Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.
• Change a Report Lookback Period
  The default lookback period is the past week to the current day. You can change the lookback period for most reports. The new lookback period persists for the session or until you make other changes.
• User Deletion Impact on Reports
  In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.
• Reports Dashboard
  Gain insights about visitor and campaign activity on your site using the Reports Dashboard. Depending on your industry or function, the Reports Dashboard provides different sections. If you track transactions in the Personalization system, the dashboard shows Total Stats first. If you don’t track transactions in the Personalization system, Activity appears first. If your site tracks content views or product purchases, the dashboard shows the Items section at the bottom.
• Activity Reports
  Activity Reports show a variety of metrics that are tracked on your site. You see a real-time list of recent visitors, the path that they took, and their actions while visiting.
• Results Reports
  Understanding the metrics for revenue, the purchase funnel, and goal completions helps you optimize your personalization initiatives. Results reports include the Revenue Report, the Purchase Funnel Report, the Goal Comparison Report, and the Goal Completions Report.
• Visits Reports
  The Visits section of Personalization reports shows metrics on visitor behavior, visitor technologies, and referring sources. Each of the three reports in the Visits section offer multiple views.
• Usage Reports
  Monitor org total and dataset-specific Personalization product metrics, proactively manage Personalization usage, and view historical Personalization product consumption data.
• Guardian
  Make the most out of your Personalization campaigns using Guardian.
• Personalization Data Warehouse
  Marketing Cloud Personalization tracks and measures engagement—at the individual and account levels—across your company’s channels. The Data Warehouse is a repository of personalization data that is optimized for analysis. Business analysts can use their preferred business intelligence (BI) tool to access the Data Warehouse and run queries to transform, report on, analyze, and visualize your Marketing Cloud Personalization data.