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Integrate Personalization with Advertising
Share data from Marketing Cloud Personalization to Marketing Cloud Advertising. Send Personalization segments into Marketing Cloud Engagement using Automation Studio so you can use the data for retargeting across paid or social channels through Advertising.
Integration Overview
| Integration Feature | Description |
|---|---|
Direction |
To Marketing Cloud Engagement |
| Integration Type | File-based |
| Data Synchronization | One-off or nightly |
How Integration Works
Pass Personalization segments into Marketing Cloud Engagment using Automation Studio so that you can use the data for retargeting across paid or social channels through Marketing Cloud Advertising. For more information, see Export Segments to Marketing Cloud Engagement.
See Also
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