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Integrate Personalization with Journey Builder
Pass data from Journey Builder to Personalization during the course of a customer journey.
Add a Personalization Activity to a Journey Builder journey. Include custom action names that indicate the journey or journey step. From Journey Builder, send actions, identifiers, and attributes for identity merging, segmentation and targeting, and personalization. Use this shared data to personalize the experience your customers have with your website or mobile app based on recent journey interactions.
- About Integrating Personalization with Journey Builder
Learn about the integration between Marketing Cloud Personalization and Journey Builder. - Prerequisites for Journey Builder Integration
Meet these prerequisites before configuring Journey Builder integration. - Configure Integration with Journey Builder
Set up the integration between Journey Builder and Marketing Cloud Personalization.
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