Create A/B Test Segments for Marketing Cloud Personalization

Use A/B test segments for tasks like wanting to ensure a user falls into a specific segment across multiple campaigns, or to split campaign traffic into intervals, such as halves, thirds, or quarters.

• About A/B Test Segments
  Using A/B test segments in your campaigns gives you additional flexibility and control over how the Personalization system distributes traffic, and which users see which experiences. Scenarios that work well with A/B test segments typically involve more than one campaign.
• A/B Test Intervals
  Learn how A/B test segments can split campaign traffic into intervals, such as halves, thirds, and quarters.
• Create an A/B Test Segment
  Create an A/B test segment to ensure a user falls into a specific segment across multiple campaigns. For example, you can also use an A/B test segment to split campaign traffic into intervals, such as halves, thirds, or quarters.