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Marketing Cloud Personalization
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            Create a Segment Based on User Location

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            Create a Segment Based on User Location

            Create segments for your campaigns to target users based on location, such as their ZIP codes, cities, regions, countries, and ISPs. If you have B2B Detect, you can use location-based segments to target visitors from specific companies and industries. Location-based segments are also helpful in understanding the data that the Personalization system captures about your site.

            Required Editions

            Permissions Needed
            To create a segment: A role with Segments Create/Edit permissions
            1. In the Audiences section of the main navigation, select User Segments | User Segments.
            2. Click New Segment.
            3. Enter a Segment Name that describes its purpose.
            4. Select Location from the Select Category dropdown.
            5. Select a rule from the Select Location Rule dropdown. For information about location rules, see Segment Categories and Rules
            6. Configure the applicable parameters for the rule.
            7. Click Save.
             
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