Use Segments with Marketing Cloud Personalization

Use segments to add another layer of personalization to your campaigns, and gain deeper insight into your customers.

• About Using Segments with Marketing Cloud Personalization
  Learn about using segments.
• Export a Segment to the Marketing Cloud Personalization SFTP
  Set up a nightly feed or a one-time export to synchronize segments with the Personalization SFTP. You can then use these segments in other systems to target cross-channel communications. For example, you can synchronize a segment to Marketing Cloud Engagement to target a specific group with an email communication.
• Export Segments to Marketing Cloud Engagement
  Configure a process in Automation Studio to automatically load CSV export files from the Personalization system to data extensions in Marketing Cloud Engagement. Complete these tasks in sequence.
• Export a Segment as a CSV File
  Export segment data as a CSV file.
• Export a Segment to Journey Builder
  The Personalization system constantly gathers data about your users, your catalog, and other systems through channel events, API events, and data feeds to update segments in real time. Use segments to add users to journeys in Journey Builder within moments of the data changing as they join segments. Complete the following steps to export a segment to Journey Builder.
• Disable a Scheduled Segment Export
  Stop a scheduled segment export. The Segment File Exporter saves your configuration so it's easy to enable the sync again.