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Marketing Cloud Personalization
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          Use Surveys in Web Campaigns

          Use Surveys in Web Campaigns

          Use surveys to design, test, and deploy questions to your visitors and customers to gather feedback in web campaigns.

          • Surveys
            Surveys are deployed in web campaigns. Use data collected from a survey to create user segments, enhance personalization experiences, or perform A/B tests to validate business impact.
          • Survey Question Types
            The Survey Designer Toolbox is loaded with preconfigured question types. Each question type has different options.
          • Build Surveys
            Use surveys in web campaigns to ask your site visitors questions and gather feedback.
          • Analyze Survey Results
            After a survey is live in a campaign on your site and visitors have responded, you can begin analyzing the survey feedback.
           
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