Integrate Marketing Cloud Personalization with Third-Party Solutions

Marketing Cloud Personalization integrates with third-party applications so you can share business data outside Salesforce and across multiple venues.

• About Integrating with Third-Party Solutions
  Marketing Cloud Personalization integrates with a variety of third-party solutions (external to Salesforce). Integration options include data management platforms, email service providers, third-party campaign detection products, analytics products, content management systems, social media, and tag managers.
• UTM Parameter Mapping
  UTM parameters are customizable codes that you use in URLs and links to track and measure the success of various aspects of your third-party campaigns. UTM parameters can track traffic, referral sources, external campaigns, keywords, and content zones.
• Configure a Third-Party Integration
  By integrating with third-party products, you can synchronize user information that you collect and store in other applications to deliver real-time personalized experiences across channels. Specifically, this type of integration focuses on tracking incoming clicks from external, or third party, campaigns but not impressions.
• View and Edit External Campaigns
  After you create an external campaign for a third-party product integration, external campaigns appear in the Uncategorized folder as users begin arriving at a landing page. The external campaigns have click-throughs, but not impressions because Personalization doesn’t track impressions for external campaigns. Only the first event of a visit counts toward third-party campaign attribution.