About Integrating with Third-Party Solutions

• Adobe Audience Manager
• BlueKai
• Neustar

Data into Personalization:

• Client-side sync
• ETL data feeds

Data out to a DMP platform:

• File-based
• Campaign exposure

Data in:

Files posted to the Personalization SFTP site are processed on an ongoing basis.

Data out:

Segment export is nightly or one-off.

• Personalization doesn’t currently have any server-to-server integrations with DMP platforms. DMP integrations are client-side only.
• Attributes and segment IDs can be passed to Personalization and stored as custom user profile attributes.
• Personalization can also pass segment membership data to the page for a DMP to collect and use for retargeting efforts.

For more information, see Export a Segment to the Marketing Cloud Personalization SFTP and About ETL Data Feeds.

• Yes Lifecycle Marketing
• Silverpop
• Cheetah Mail
• Adobe Campaign

Data in to Personalization:

• ETL data feeds

Data out to an ESP platform:

• File-based
• Open-time email

Data in:

• Files posted to the Personalization SFTP site are processed on an ongoing basis.

Data out:

• Segment export is nightly or one-off.

• Segments—Use Personalization’s Segment Exporter Gear to push segments to the Personalization SFTP so you can pull them into your ESP for enhanced targeting. For more information, see Export a Segment to the Marketing Cloud Personalization SFTP.
• User and Campaign Data—Use Personalization’s Account ETL Data Feed to store users, user attributes, and campaign events, such as sends, opens, and clicks.
• Open-time email—Create an email campaign to power 1:1 offers or content and product recommendations at open time within your ESP. For more information, see Create an Open Time Email Campaign.

UTM parameter mapping

UTM parameter mapping

Real time upon click-through

• Use an existing product or add one to configure the UTM parameter mapping.
• To capture any additional information you’re sending through your campaigns, add parameters. Mapping tells Personalization how to align query parameters in the landing page URL to attributes on the Personalization external campaign, or to attributes defined for the referred visitor. For more information, see UTM Parameter Mapping.
• As users arrive on the landing page that contains the third-party product integration, external campaigns appear on the Third-Party campaign list page in the Uncategorized folder.
• The external campaigns have click-throughs, but not impressions because Personalization doesn’t track impressions for external campaigns.
• Campaign engagement is available to reference in segmentation to further enhance experience targeting.

• Adobe Analytics
• Google Analytics

• The Marketing Cloud Web Site Personalization creates a reference catalog of product and content assets by scraping the page directly.
• Personalization can ingest additional content and product information, and promotion assets, using ETL Integration.
• Personalization can render both client-side and server-side campaigns and experiences.
• The Salesforce Interactions SDK Launcher doesn’t support integration with CMS solutions (such as Oracle CMS) that use the document.write() method in the DOM Web API to modify the active page. The Mozilla Developer Network also discourages the use of this method.