Triggered Campaigns

A trigger is a specific event, such as a visitor behavior or environmental change that prompts a Marketing Cloud Personalization action, such as sending an email. You can create a triggered campaign to target different user segments, provide different experiences for different users, include A/B testing, or define a campaign schedule or frequency

• Requirements for Creating Triggered Campaigns
  To create a triggered campaign, you must configure components in Contact Builder, Journey Builder, and Personalization.
• Configure a Triggered Campaign Template
  A triggered template defines the data to pass to Journey Builder. You can modify it for each campaign experience, such as which recipe to show to the qualified user. To create a triggered campaign, you must have a triggered template in your dataset. Marketing Cloud Personalization includes a standard template that you can add fields to. If you need options other than what’s included in the default template, have your developer create a template.
• Create a Triggered Campaign
  Use a triggered campaign to launch a journey when a specific action or event occurs. For example, send a promotion to a shopper who spent time viewing a product but didn’t purchase. You can recommend unread articles or products to a visitor who has spent more than 5 minutes reading about a topic. You can remind new users to complete onboarding steps, or alert sales reps when target prospects spend a certain amount of time on your site. When creating a triggered campaign, you can define when to trigger the campaign, which users to target, and which experiences to deliver.
• User Triggers
  A user trigger activates a campaign based on user behavior.
• Catalog Triggers
  A catalog trigger activates a campaign based on updates or changes to item data in your catalog. The trigger activates after a change in your catalog, but what drives the trigger is the amount of time the user views an item before the catalog change occurs.
• Filters for Triggered Campaigns
  You can apply user behavior or catalog filters for some triggered campaigns to refine qualification for trigger activation. A user behavior filter is based on customer interaction with the trigger items. A catalog filter is based on catalog attributes. For example, you can add a catalog filter to a product back in stock trigger to have it activate only if the item price is less than $100. Or, you can add a behavior filter so the trigger only activates if the user favorites the product.
• Trigger Frequency
  Frequency limits apply to the number of triggers that Marketing Cloud Personalization sends for a user profile for a specified time period.
• Triggered Campaign Results
  Marketing Cloud Personalization gives you insight into the performance of your triggered campaigns.
• Code Examples for Triggered Campaign Data in Marketing Cloud Engagement Emails
  Marketing Cloud Personalization sends recommendations and other trigger-related catalog data, such as abandoned cart items, to Marketing Cloud Engagement in JSON format. You can render the data in your Engagement emails using Guided Template Language and Server-Side JavaScript. These code examples show how to render triggered campaign data in an email recommendations block.