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Browse Abandonment Trigger
Use the Browse Abandonment trigger to reengage a customer who spent time viewing a product but didn’t complete a purchase. A Browse Abandonment campaign activates when the customer ends their visit, is inactive for 30 minutes, and satisfies trigger rules you set. (If you upload event data for the user through the Event API, the user is considered active during that event.)
You can select and configure this trigger type when you create a triggered campaign. For more information, see Create a Triggered Campaign.
Campaign Qualification and Eligibility
The user must have completed one of the required item actions during their visit: ViewItem, QuickViewItem, or ViewItemDetail. And, the user must not have purchased qualifying items in the past two days (or three days, depending on account timezone).
If a user views multiple items that qualify for the campaign and purchases some of those items, the user is still eligible for a Browse Abandonment triggered campaign for the unpurchased items. To avoid this behavior, add a purchase behavior filter to the campaign. For more information, see Behavior Filters.
Personalization evaluates each Browse Abandonment triggered campaign before sending to make sure it’s still relevant for the customer. It checks for browse abandonment every hour and checks to see if the customer has visited again before showing the campaign.
If you add a delay to the campaign, Personalization completes eligibility checks at the time of the trigger and again after the delay is over. Personalization adds a 30-minute inactivity check to any delay set for the Browse Abandonment campaign. The campaign doesn’t launch until after the inactivity check. If more than one trigger event occurs during the delay period, the campaign processes the most recent event in the delay period.
You can add catalog filters and behavior filters that further refine trigger activation qualification rules. Personalization checks that the user meets any qualification rules before showing the campaign, including any campaign rules you set, such as segment membership or filters.
Configuration Options
When you add this trigger to a triggered campaign, you can set the following options.
| Option | Description |
|---|---|
| Only Trigger if Cart is Empty | Personalization sends the campaign only if the user's cart is empty. For more information about tracking a customer's cart, see Cart Abandonment Trigger. |
| User Viewed Item for at least | Personalization sends the campaign if the user views the item for the minimum time you set. The lower you set this threshold, the more products are eligible to activate the Browse Abandonment trigger. To determine a threshold to set, look at average view times for products on your site. A Browse Abandonment campaign includes all items that meet the browse abandonment minimum threshold you set. For example, imagine a user views five products during their visit but only views three of them for the minimum time you’ve set. The campaign only includes the three products they viewed for the minimum time. You can restrict the number of items you include in the campaign if your developer includes that option in the campaign template. Personalization sorts items based on how long the user viewed each item, with the items they viewed most appearing first. If viewing data isn’t available, Personalization sorts the items randomly. |
| Catalog Filters | Add filters for product average rating, price, features, or a custom field. |
| Behavior Filters | Add filters for user behavior such as whether the user did or didn’t favorite, add to cart, purchase, receive recommendations, or view certain products. |
| Triggered Item Frequency Limits | Override the trigger item frequency limit. Personalization ignores the limit set in Catalog and Profile Objects. |
| Campaign Frequency Limits | Control how many times the triggered campaign activates for a profile. |
