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Product Low Inventory Trigger
Use this trigger to reach customers when a product they spent time viewing but didn’t purchase has a low inventory. The user must have viewed the product for a minimum amount of time within a specified number of days. Marketing Cloud Personalization uses the minimum view time to filter out customers that look at a product only for 1 second before they navigate away. The trigger checks every hour for qualifying products that have an inventory count below the configured threshold.
You can select this trigger type when you create a triggered campaign. For more information, see Create a Triggered Campaign.
Configuration Options
You can configure these options when you add a low-inventory trigger to a campaign.
| Option | Description |
|---|---|
| Low Inventory Count Threshold | The trigger is activated when the number of products in inventory falls below this threshold number. |
| User Activity Lookback | The number of days to look back when assessing whether the customer showed interest in the product. |
| Minimum View Time | The number of seconds a user must spend viewing the product with low inventory. Fewer seconds make more products eligible to activate the trigger. |
| Sort Items by (descending) | How to sort multiple products with low inventory that meet the view-time requirement. If you configure the campaign to show a limited number of low-inventory items, only the top products based on the sort order are included. |
| Catalog Filters | Add filters for product average rating, price, features, or a custom field. |
| Behavior Filters | Add filters for user behavior such as whether the user did or didn’t favorite, add to cart, purchase, receive recommendations, or view certain products. |
| Triggered Item Frequency Limits | Override the trigger item frequency limit. If you select this option, Personalization ignores the limit in Catalog and Profile Objects. |
| Campaign Frequency Limits | Control how many times a triggered campaign activates for a profile. |
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