Unified Account Profile

If you market to businesses, the Unified Account Profile displays aggregate information that Personalization collects about a particular account. The Unified Account Profile provides a comprehensive view of each of your accounts according to the cross-channel interactions of customers and prospects.

Important Account Profiles was retired in August 2024. For more information, see Personalization Account Profiles Retirement.

• About the Unified Account Profile
  Learn about the Unified Account Profile.
• View a Unified Account Profile
  If you market to businesses, the Unified Account Profile displays aggregate information that Personalization collects about a particular account. The information that you see depends on the type of business your administrator selects for your dataset—ecommerce, demand generation, or SaaS.
• Create an Account Profile Attribute
  Account profile attributes can collect data you can use in segmentation, reporting, or with integrated third-party systems. For example, if you create a form in Personalization, you can assign each field to an existing attribute. Depending on the configuration of your dataset, the attributes can either collect the data for reporting, or can write it to a third-party integrated system.
• B2B Detect
  B2B Detect lets you access firmographic data about your users, such as their industry, beginning with their first interaction. The addition of firmographic data allows Marketing Cloud Personalization to provide more targeted personalization to your accounts and their users.