Loading
Feature Disruption - Service Cloud VoiceRead More
Feature degradation | Gmail Email delivery failureRead More
Marketing Cloud Personalization
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            About the Unified Account Profile

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Personalization

            About the Unified Account Profile

            Learn about the Unified Account Profile.

            Important
            Important Account Profiles was retired in August 2024. For more information, see Personalization Account Profiles Retirement.

            Build and Enrich Account Profiles

            Personalization builds account profiles through a reverse IP lookup and enriches them with firmographic data, such as industry, revenue, and employee count, using the B2B Detect feature. You can integrate with your key data sources to improve these profiles based on cross-channel engagement.

            Two-level Profile Hierarchy

            Personalization supports a two-level profile hierarchy—user-level profiles and account-level profiles—that it maintains in real time to give you meaningful insight into corporate-level engagement. Personalization maps account-level profiles as one-to-many to maintain multiple known and anonymous user profiles that you access through the single account profile that contains them. Personalization tracks and aggregates events at an account level while maintaining granular user-level behavioral tracking.

            View Unified Account Profiles

            You can view a Unified Account Profile by selecting Account Segments | All Accounts from the main navigation and then double-clicking the account.

            See Also

             
            Loading
            Salesforce Help | Article