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Health and Life Science - Online to Offline - Sales Cloud Service Cloud Integration
Check out these example personalization use cases of Sales Cloud and Service Cloud integrations for health and life sciences.
When it comes to personalizing your prospect and customers experience to increase the conversion rate at each step along the path, consider the customer lifecycle. There are six key stages in our example of the customer lifecycle: Research, Discover, Validate, Onboard, Inform, and Expand.
By building on visitor affinities with real-time interactions with your website, Marketing Cloud Personalization determines the next piece of content or product they’re most likely to respond to. Making this data available to offline systems like Sales Cloud or Service Cloud enables salespeople and service agents to make in-the-moment, relevant recommendations to prospects or customers.
| Onboard | Discover | Compare | Convert | Expand | Retain |
|---|---|---|---|---|---|
| Contextually introduce and inform. Capture key identity elements. | Inspire and ensure easy exploration of relevant products and content. | Encourage active product evaluation. Recognize signs of defection | Eliminate friction points. Prevent abandonment. | Intelligently cross and upsell to increase UPT and AOV. | Reinforce relationship. Continually nurture to grow LTV. |
| No Email Address Available | Einstein Recipes - Healthy Living | Einstein Recipes - Patient Stories | Einstein Recipes - Patient Resources | Einstein Recipes - Health and Wellness Guidance | Einstein Recipes - Patient Resources |
| Einstein Recipes - Products | Einstein Recipes - Patient Services | Einstein Recipes - Healthy Living |
