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            Travel - Web Use Cases

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            Travel - Web Use Cases

            Drive impact on websites with personalization use cases that other customers have used in web campaigns for travel.

            When it comes to personalizing your website to increase the conversion rate at each step along the prospect and customer journey, consider the customer lifecycle, which includes six key stages.

            Determine the qualification criteria for each stage of the funnel and what you want customers to do to advance to the next stage. Then layer in real-time personalization that makes it easier for website visitors to continue the journey and move to the next stage. Accelerate success by following the guidance in the following use cases.

            Life cycle stages for travel

            Onboard Discover Compare Convert Expand Retain
            Contextually introduce and inform. Capture key identity elements. Inspire and ensure easy exploration of relevant products and content. Encourage active product evaluation. Recognize signs of defection. Reduce time to value with the product or service. Increase adoption throughout the customer lifecycle. Nurture and grow LTV while reducing attrition.
            Exit Intent / Bounce Prevention Einstein Recipes - Destination Articles Einstein Recipes - Similar Properties and You May Also Like Properties Customer Testimonials / Reviews Einstein Recipes - Cross Sell / Add On Items Einstein Recipes - New Destinations / Packages
            Einstein Recipes - Blogs Email Capture Recently Viewed Properties / Vacations Booking / Browse Abandonment Einstein Recipes - Upgrade Offers Prompt for Survey / Review
            Referring Source Targeting Continue the Conversation Comparison Shopping Email / Offer Interaction My Bookings / Trips Page
            Einstein Recipes - 404 error, Null Search Results Einstein Recipes - Location or Destination
            Marketing Cloud Personalization - Surveys (Premium Edition only)

            See Also

             
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