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Account Send Summary
Displays all potential response counts or rates for an account organized by send. Enterprise or Reseller reports also display respective member results organized by account.
This report shows total send and response data for your account. To see the same data differentiated by email send, go to the second page and view the Delivery Log. The Delivery Log lists the same fields as in the Account Send Summary for each send you performed during the time interval you defined. All numeric data relates to the sends that occurred during the defined interval. For example, if there is an ask for yesterday's data, the Open or Click that happened yesterday but relates to a send that occured two days ago is not counted.
| Field Name | Description |
|---|---|
| Client Name | Name of your company |
| Client ID | Your account ID number |
| Sends | Number of emails sent from your account during the time interval you defined |
| Implicit Deliveries | Number of emails that did not receive bounces and are assumed delivered during the time interval you defined |
| Implicit Delivery Rate | Percentage of delivered emails over bounced emails during the time interval you defined |
| Overall Bounces | Number of bounces your account has received in the time interval you defined; includes all hard, soft, technical, and unknown bounces. |
| Overall Bounce Rate | Percentage of emails sent that bounced during the interval you defined |
| Hard Bounces | Number of hard bounces your account received during the interval you defined |
| Hard Bounce Rate | Percentage of emails that experienced hard bounces during the interval you defined |
| Soft Bounces | Number of soft bounces received during the interval you defined |
| Soft Bounce Rate | Percentage of emails that experienced soft bounces during the interval you defined |
| Block Bounces | Number of block bounces received during the interval you defined |
| Block Bounce Rate | Percentage of emails that experienced technical bounces during the interval you defined |
| Technical Bounces | Number of technical bounces received during the interval you defined |
| Technical Bounce Rate | Percentage of emails that experienced block bounces during the interval you defined |
| Unknown Bounces | Number of unknown bounces received during the interval you defined |
| Unknown Bounce Rate | Percentage of emails that experienced unknown bounces during the interval you defined |
| Unique Opens | Number of unique opens received during the interval you defined. A unique open means one open per person. |
| Cumulative Opens | Number of opens received during the interval you defined. If one subscriber opened your email multiple times, that number is recorded here. |
| Open Rate | Percentage of emails opened during the interval you defined. This number is calculated by dividing the Unique Opens by Implicit Deliveries. |
| Unique Clicks | Number of unique clicks received in the emails sent during the interval you defined; one click per subscriber |
| Cumulative Clicks | Total number of clicks received in the emails sent during the interval you defined |
| Click Rate | Percentage of clicks received over the number of subscribers sent to. This number is calculated by dividing The Unique Clicks by the Implicit Deliveries. |
| Unique Survey Responses | Number of unique responses received from surveys during the interval you defined. Unique responses means one response per person. |
| Cumulative Survey Responses | Number of responses received from surveys during the interval you defined. If one person responded more than once, that number is recorded here. |
| Survey Response Rate | Percentage of surveys that received responses during the interval you defined. This number is calculated by dividing Unique Survey Responses by Implicit Deliveries. |
| Unique Conversions | Unique number of conversions received during the interval you defined; one conversion per subscriber. See Conversion Tracking Statistics for more information. |
| Cumulative Conversions | Number of conversions received during the interval you defined. |
| Conversion Rate | Percentage of conversions received. This number is calculated by dividing Unique Conversions by Implicit Deliveries. |
| Unique FTAFs | Number of unique subscribers who clicked the Forward to a Friend icon in your emails during the interval you defined. Unique FTAFs means one click per person. |
| Cumulative FTAFs | Number of times subscribers clicked the Forward to a Friend icon in your emails during the interval you defined. If one subscriber forwarded the email multiple times, that number is recorded here. |
| FTAF Rate | Percentage of emails that your subscribers forwarded during the interval you defined. |
| Unique FTAF Recipients | Number of times your subscribers forwarded your emails to during the interval you defined. For example, if one subscriber clicked the FTAF icon and forward the email to five people, only one instance is recorded here. |
| Cumulative FTAF Recipients | Number of individuals your subscribers forwarded your emails to during the interval you defined. For example, if one subscriber clicked the FTAF icon and forwarded the email to five people, each of those individuals is recorded here. |
| FTAF Recipient Rate | Percentage of forwarded emails. This number is calculated by taking the Unique FTAF Recipients number over the Total Delivered. |
| Unique FTAF Subscribers | Number of individuals who subscribed to your lists as a result of a subscriber clicking the Forward to a Friend icon during the interval you defined. |
| FTAF Subscriber Rate | Percentage of people who subscribed after receiving the forwarded email as compared to people who did not subscribe. This number is calculated by dividing FTAF Recipient Rate by Implicit Deliveries. |
| Complaint Deliveries | Number of emails delivered to domains for which complaints were received. For example, if you sent 300 emails to example.com and one of those emails received a spam complaint, the number listed here would be 300. |
| Unique Complaints | Number of unique spam complaints your account received during the interval you defined; one complaint per subscriber |
| Cumulative Complaints | Number of spam complaints your account received during the interval you defined. Each time a subscriber complaint, this number increases. |
| Complaint Rate | Percentage of emails that received spam complaints during the interval you defined. |
| Unique Unsubscribes | Unique number of unsubscribes received during the interval you defined. Unique unsubscribes means that if one subscriber unsubscribes from more than one email list, only one instance is recorded here. |
| Cumulative Unsubscribes | Number of unsubscribes received during the interval you defined. |
| Unsubscribe Rate | Percentage of subscribers who unsubscribed as compared to people who did not during the interval you defined. This number is calculated by dividing Unique Unsubscribes by Implicit Deliveries. |
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