Email Studio Reports in Analytics Builder

View a list and description of available Email Studio reports available in the Reporting tool.

• A/B Test Summary
  The A/B Test Summary contains summary and comparison information about one or more A/B test campaigns for the date range you specify.
• Account Send Summary
  Displays all potential response counts or rates for an account organized by send. Enterprise or Reseller reports also display respective member results organized by account.
• Attribute by Tracking Event Report for Email Studio in Analytics Builder
  Use the Attribute by Tracking Event Report for Email Studio in Analytics Builder to check how your subscribers reacted to a certain email send. The report lists the subscribers who interacted with an email send during the timeframe you select. Choose a subscriber attribute to include in the report. The report works only with values of the chosen attribute at the time of reporting and not the value at the time of send. For example, use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men versus women.
• Campaign Email Tracking
  The Campaign Email Tracking report shows send tracking data for a specific campaign.
• Conversion Tracking Statistics
  Run this report to compare the effectiveness of links within campaigns or the effectiveness of campaigns in number and value of conversions. This report contains a list of conversions for links included in emails across multiple sends during a time frame.
• Email Performance by Attribute Report in Analytics Builder
  Run this report to view data for a specific subscriber included in a specific send. This report runs against Legacy List-Based Attributes only and doesn’t account for the Sendable DEs field. To display the relevant data, give the Sendable DEs field the same name and ensure that the data is within the Legacy List-Based Attributes.
• Email Performance by Domain
  This report provides data for the top 10 email domains for an email send. Use this report to analyze how domains responded to a particular email send.
• Email Performance by List
  This report contains graphics to illustrate Emails Sent by List, Open Rate by List, Bounce Rate by List, and Click Through Rate by List. This report shows only unique opens and clicks. Use this report to analyze which lists responded most favorably to a particular email send.
• Email Performance for All Domains
  This report shows performance data for each email domain included in sends during a specific period. You can use this analysis identify domains that are bouncing your email so you can begin to resolve the delivery issue.
• Email Performance Over Time
  This report shows data for all sends during a specific period. You can use this report to evaluate when a previously effective email is no longer effective.
• Email Send Performance by Segment
  To see performance data by audience segment, use the Email Send Performance in Audience Builder Segment report.
• Email Send
  Use the Email Send report to view account activity. This report is often used by Agency users for billing their child accounts. Enterprise users can also use this report to view the activity of their Lock and Publish accounts.
• Email Sends by User
  Learn about the information provided in the Email Sends by User report.
• Forwarding Activity Details
  Use this report to analyze forwarding activity for your email sends. You can use this report to enable providing incentives to subscribers whose forwarded emails result in new subscribers.
• Track Impressions by Job Report for Email Studio
  The Impression Tracking by Job report in Analytics Builder is two reports combined into one. The Job Summary section shows overview tracking information. The Impression Tracking Details section lists the different areas of the report that contained impression tracking and contains data for each area. You can only track emails that use dynamic content or AMPscript.
• Impression Tracking for Triggered Sends Report in Analytics Builder
  Use the Impression Tracking for Triggered Sends report for Email Studio in Marketing Cloud Analytics Builder to monitor triggered sends over a specific time. You can only track emails that use dynamic content or AMPscript.
• List Demographics
  This report displays the status, subscription method, and domains of the subscribers on a list. Use this report to see what percentage of your subscribers are using a certain domain.
• List Performance Over Time
  This report provides statistics for all sends to a list during a specified time period.
• List Size Over Time Report for Email Studio
  To check how your Marketing Cloud Engagement lists grow over time, use the List Size Over Time report in Analytics Builder. Because the data shows first-time events for a status change, data could overlap. Also, more than one event or status can occur with a subscriber in the time period that you define. The report shows you the most recent status change that occurred during the specified time.
• Multi-Campaign Email Tracking Summary
  This report shows the Email Tracking by campaign, for all campaigns during the selected date range. The report also includes a grand total of all selected campaigns for each tracking category. Use this report to compare the email performance across multiple campaigns.
• Recent Email Sending Summary
  The Recent Email Sending Summary provides a summary of your account activity over a specific date range . You can use this report to confirm that your email jobs were completed successfully.
• Region Performance for Triggered Sends Over Time
  This report shows how a single section of content performs over time across multiple jobs in Triggered Emails.
• Region Performance Over Time
  The Region Performance Over Time report shows how a single section of content performs over a period across multiple sends. You can use this report to see how a specific link is performing over a certain period. Only emails that contain dynamic content or AMPscript can be tracked in this report.
• Response Trend Analysis for an Email Send
  Use this report to analyze when subscribers respond to your email relative to when you send it. For example, if you want to send an announcement of an event at a specific time, you can run this report against other sends to determine how far in advance you must send the message to ensure that most your subscribers open it.
• Send Classification by Email Tracking
  This report shows the send performance data of transactional and commercial sends. Use this report when you want to compare the send performance data of transactional and commercial sends.
• Single Email Performance by Device
  The Single Email Performance by Device report displays email performance on mobile devices versus desktop devices.
• Spam Complaints Over Time
  This report provides historical data on the level of spam complaints received.
• Subscriber Engagement
  Use this report to identify your most engaged subscribers. You could target these subscribers for special offers. This report includes the number of emails that you have sent each subscriber over a specified period, and the number of emails the subscriber has opened or clicked.
• Subscriber Most Recent Activity
  The Subscriber Most Recent Activity report shows when each subscriber last opened or clicked a message.
• Subscribers Not Sent To
  This report shows a list of emails for subscribers who weren’t included in a send during a time frame that you select.
• Triggered Sends Tracking
  The Triggered Sends Tracking report contains standard tracking information for a triggered send over a time period. You can use this report to determine the effectiveness of a triggered send in producing opens and clicks and not causing unsubscribes.
• Unengaged Subscribers for a List Report
  The Unengaged Subscribers report shows a list of inactive subscribers stored in Marketing Cloud Engagement. Use this information to suppress people from certain lists or to clean up your lists.