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Einstein and Analytics in Marketing Cloud Engagement
SMS Link Clicks Report

SMS Link Clicks Report

The SMS Link Clicks report includes engagement data for all links, including clicked and unclicked links. This report is available only when you use Marketing Cloud Engagement shortener and enable link tracking.

Field Name Description
EID The Enterprise ID number of the sender
ClientID The business unit ID number for the sender
SmsJobId A unique identifier for each SMS job triggered in MobileConnect
SmsBatchId The batch associated with an SMS sends
SubscriberId A unique ID for the subscriber
OriginalURL The URL included in the message body. URLs created using AMPscript appears with AMPscript instead of individual rendered URLs.
FirstClickDateUTC The date that the URL was first clicked
TotalClicks The total number of times the URL was clicked
SendDate The date the message was sent
MessageName The name of the message sent
MessageType The type of message sent
CampaignName The name of the campaign associated with the message sent
MobileNumber The mobile number associated with the sender
ShortCode The short code associated with the sent message
JourneyDefinitionId A unique identifier for the journey that the message was deployed from
JourneyActivityId A unique identifier for the journey activity that the message was deployed from

VerifiedClicks

The total number of subscriber clicks, excluding automated activity from user agents, such as device previews, and data centers like AWS and Google Cloud.

 
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