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Einstein and Analytics in Marketing Cloud Engagement
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          SMS Link Clicks Report

          SMS Link Clicks Report

          The SMS Link Clicks report includes engagement data for all links, including clicked and unclicked links. This report is available only when you use Marketing Cloud Engagement shortener and enable link tracking.

          Field Name Description
          EID The Enterprise ID number of the sender
          ClientID The business unit ID number for the sender
          SmsJobId A unique identifier for each SMS job triggered in MobileConnect
          SmsBatchId The batch associated with an SMS sends
          SubscriberId A unique ID for the subscriber
          OriginalURL The URL included in the message body. URLs created using AMPscript appears with AMPscript instead of individual rendered URLs.
          FirstClickDateUTC The date that the URL was first clicked
          TotalClicks The total number of times the URL was clicked
          SendDate The date the message was sent
          MessageName The name of the message sent
          MessageType The type of message sent
          CampaignName The name of the campaign associated with the message sent
          MobileNumber The mobile number associated with the sender
          ShortCode The short code associated with the sent message
          JourneyDefinitionId A unique identifier for the journey that the message was deployed from
          JourneyActivityId A unique identifier for the journey activity that the message was deployed from

          VerifiedClicks

          The total number of subscriber clicks, excluding automated activity from user agents, such as device previews, and data centers like AWS and Google Cloud.

           
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