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            Plan Your Web Analytics Connector Implementation

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            Plan Your Web Analytics Connector Implementation

            Prepare to integrate tracking information from Marketing Cloud Engagement with a third-party web analytics service.

            Required Editions

            Available in: all editions
            User Permissions Needed
            To enable Web Analytics Connector Admin
            To manage parameters Admin
            1. Configure your third-party web analytics account. The web analytics service account must be set up before you activate the connector.
            2. Determine what data to share through the connector. Consider which data levels to include and the structure of how the data appears in the URL.
            3. Edit your Web Analytics and Enhanced Web Analytics parameters using Parameter Manager.
             
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