Prospect Security and Privacy

Account Engagement offers tools to help you protect the privacy of your prospects and the security of their data. Many of these tools are enabled by default when you create your business unit.

• BCC Email Compliance
  In some industries, businesses must retain a record of all emails sent, including the content and each email recipient. The blind carbon copy (BCC) email compliance feature can be used with a third-party archival system to store emails sent from Account Engagement. Configure this feature to send a copy of every Account Engagement email to your BCC address.
• Enforce Browser Do-Not-Track Settings
  Browsers with Do Not Track enabled don’t allow a third party to capture activities on one site and use them on another site. The tracking code used by Account Engagement is first party, so it doesn’t honor do-not-track settings by default. You can change this behavior in your account settings.
• Control Tracking Opt-In Preferences in Account Engagement
  You can request that visitors opt in to tracking. When tracking opt-in is enabled, new visitors are asked to consent to tracking cookies. The message doesn’t appear again unless they clear their cookies. If a prospect hasn’t opted in, page views and form views aren’t tracked. Email link clicks and form submissions still appear in their activity history.
• Configure Cookie Duration
  To limit the number of days Account Engagement stores a customer cookie, you can adjust the duration of visitor_id and pi_opt_in tracking. The default duration is set to 365 days.