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            AppNexus Reports API Connector

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            AppNexus Reports API Connector

            AppNexus is a global internet technology company that operates an independent marketplace for digital advertising, and enterprise technology for buyers and sellers of digital ads. AppNexus for Reports is used to retrieve a selection of AppNexus reports.

            • Channel: Display
            • Data Stream Type:
              • Ads
              • Conversion Tag
              • Generic
            • Data Lag: 1 Day

            Prerequisites

            In order to connect to AppNexus Advertiser, you need a valid AppNexus user with API access enabled on the user level. If your username and password don’t grant you access to the API, contact your AppNexus representative.

            General Setup

            After you’ve entered your credentials, select the Member you want to pull data for.

            Extended Properties

            • Report Type - Select the report you want to pull data for. The following Report Types are available:
              • Buyer Segment Performance Report - This report provides buyers with segment performance across campaigns and multiple advertisers.
              • Device Analytics Report - This report enables you to retrieve buy-side and sell-side performance data based on devices where impressions were served.
              • Geo Analytics Report - This report allows you to break down campaign delivery and performance by geographic area.
              • Network Site Domain Performance Report - This report shows performance and optimization data by domain for all of a network's advertisers.
              • Data Usage Report - This report provides details related to your usage of data provided by third parties (for example, user segment providers), the costs of data usage and line items/campaigns in which that data was used to target users.
              • Buying Billing Report - This report shows billing data across direct advertiser impressions (bought across direct publishers and real-time inventory).
              • Seller Billing Report - This report shows billing data across direct publishers (sold across direct advertisers and other platform buyers).
            • TimeZone Breakdown - Select the time zone for which you want to pull data. (This is only available for the Geo Analytics Report. Billing data are always based in the UTC Time Zone.)
            • Data Stream Type - Select one of the available Data Stream Types you want to map your data to. You can only select one type of Data Stream Type in any given AppNexus Reports API Data Stream. You can map into the following Data Stream Types:
              • Ads
              • Conversion Tag
              • Generic

            Known Issues

            Currently, you can’t pull data older than 45 days in AppNexus Reports.

            QA Your Data

            • Create the desired report in the AppNexus platform for the required date range.
            • Process the relevant Data Stream in Marketing Cloud Intelligence Data Pipelines for the same date range.
            • Create a Report/Pivot Table within Intelligence Data Pipelines containing the exact same Dimensions and Measurements for the same report and date range.
            • Compare the Measurement Totals and make sure they’re aligned.
             
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