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Marketing Cloud Intelligence Data Pipelines
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            Baidu API Connector

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            Baidu API Connector

            Baidu, Inc. operates as an Internet Search Provider, which offers internet search solutions and online marketing solutions.

            • Data Stream Type:
              • Ads
              • Search Keywords
              • Conversion Tag
              • Conversion Tag with Keywords
            • Data Lag: 1 Day

            Prerequisites

            • You’ll must provide your Username, Password, and App Token (API Key). Complete the following steps to retrieve your App Token:
              1. Log into the Baidu Business Developer Center.
              2. Navigate to the ‘Personal Center’.
              3. Apply for API permissions and then copy the Key.
              4. Enter your Username, Password, and App Token into the Authentication box.
              5. Under ‘Credentials’ select the Account you wish to connect to Marketing Cloud Intelligence Data Pipelines

            Extended Properties

            • Get Keyword - When this box is checked, a Keywords Report is retrieved in addition to the Ad Group data retrieved by the API by default. This added report is mapped to the Search Keywords Data Stream Type.
            • Get Conversions - When this box is checked, a Conversions Report is retrieved in addition to the Adgroup data retrieved by the API by default. This added report is mapped to the Conversion Tags Data Stream Type.

            QA Your Data

            • Create the desired report in the Baidu UI for the required date range. Then, process the relevant Data Stream in Marketing Cloud Intelligence Data Pipelines for the exact same date range.
            • There are three types of Baidu reports that Marketing Cloud Intelligence Data Pipelines can retrieve:
              • Ad Group Report - The default report when no Extended Properties are selected
              • Keywords Report - This is retrieved when ‘Get Keywords’ is selected in the Extended Properties
              • Conversions Report - This is retrieved when ‘Get Conversions’ is selected in the Extended Properties
            • Create a Report/Pivot Table within Marketing Cloud Intelligence Data Pipelines containing the exact same Dimensions and Measurements for the same report and date range.
            • Compare the Measurement Totals and make sure they’re aligned.
            • To ensure that you’ve mapped the Entity relationships correctly, filter the Baidu report for a certain Dimension value and make sure that the list of associated Dimensions seen in the Baidu report corresponds to what you see in Intelligence Data Pipelines when the same filtering is applied.
            • Under the above filtering, make sure that the Measurement values are aligned as well.
             
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